Frankenbuilds: If Agile is so Good, Why Are Our Products so Bad? • Gabrielle Benefield • GOTO 2012

Gabrielle Benefield discusses why fast-paced Agile and Scrum teams still build failing products and how to focus on outcomes over output.

This presentation was recorded at GOTO Aarhus 2012. #gotocon #gotoaar gotocon.com Gabrielle Benefield - Agile Trainer @GabrielleBenefield-g8d ABSTRACT It's not about building the product right, it's about building the right product. Scrum and Agile teams can go fast and deliver high quality code, yet the product still fails. When this happens people look around for a new framework, only to see that fail as well. Rather than continue to build more code faster, we need to look at the systemic reasons for failure. These are tied to a lack of deep understanding of the causes and impacts of the problem to be solved or opportunity to be exploited, unclear and unquantified goals, and a lack of validated learning with rapid user testing.' It doesn't matter if you use traditional methods, scrum or lean, if you don't set the right direction it won't matter which framework you use. RECOMMENDED BOOKS Subramaniam & Hunt • Practices of an Agile Developer • amzn.to/2XjbWor Uncle Bob • Clean Agile • amzn.to/3tpAqb5 Derby, Larsen & Schwaber • Agile Retrospectives • amzn.to/3hB4eNk Jeff Sutherland • Scrum: The Art of Doing Twice the Work in Half the Time • amzn.to/2X4GQAD twitter.com/GOTOcon linkedin.com/company/goto- instagram.com/goto_con facebook.com/GOTOConferences #Agile #ScalingAgile #Scrum #GabrielleBenefield CHANNEL MEMBERSHIP BONUS Join this channel to get early access to videos & other perks: youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/join Looking for a unique learning experience? Attend the next GOTO conference near you! Get your ticket at gotopia.tech Sign up for updates and specials at gotopia.tech/newsletter SUBSCRIBE TO OUR CHANNEL - new videos posted almost daily. youtube.com/user/GotoConferences/?sub_confirmation=1