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Beginner. No background in the topic needed.
35K views17 years ago2 recommendations
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Clayton Christensen explains the mechanics of disruptive innovation using the steel industry's mini-mills to show how low-end challengers defeat incumbents.
In this part, Christensen uses the steel industry to help illustrate the process of Disruption, along with how it historically has nothing to do with stupid or bad management. Clayton Christensen - one of the authors of The Innovator's Dilemma - giving a talk on what is disruptive innovation, and how small startup companies can end up beating incumbents.What people say. Recommended as a classic explanation of disruptive innovation and the economics behind how startups can successfully challenge established incumbents.
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