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Steve Jobs President & CEO, NeXT Computer Corp and Apple. MIT Sloan Distinguished Speaker Series

MIT Video Productions

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  • Recommended by 2 people: 1 on Hacker News and 1 on Lobsters.
  • A classic. People kept recommending it from 2018 to 2021.
  • Presented by Steve Jobs, CEO of NeXT Computer
  • An opinion. It argues one side of a question engineers disagree on.

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1.9M views8 years ago2 recommendations

History and cultureCareers and interviewsHistory of computingInside tech companiesStartups

Steve Jobs speaks to MIT Sloan students about his experiences at Apple, the strategy of NeXT, and his views on consulting and product development.

Please Subscribe! youtube.com/c/MITVideoProductions?sub_confirmation=1 Steve Jobs, one of the computer industry’s foremost entrepreneurs, gives a wide-ranging talk to a group of MIT Sloan School of Management students in the spring of 1992. Jobs shares his professional vision and personal anecdotes, from his role at the time as president and CEO of NeXT Computer Corporation, to the thrilling challenges of co-creating Apple Computer, and subsequent disappointments at his ousting. In conversational exchanges with audience members Jobs underscores the value of direct experience in the field, and “developing scar tissue.” The unexpected guest lecture within the Sloan Distinguished Speaker Series came about through the efforts of a Sloan MBA ’92 student whose sister had recently married Jobs. (Special Thanks to Youtuber Paul Mangione for linking out these highlights!) Highlights Comparing management vs. operational productivity in software Rapid development of application software using NeXT Desktop publishing on the Macintosh Problems with consultants Should NeXT just become a software company Who are NeXT's competitors, Sun Solaris, Microsoft NT, Taligent NeXTSTEP operating environment, "the code that never breaks is the code that you don't write...so write less code", benefits of object-oriented programming NEXT's growth dependent on application developers reflecting on separating from Apple and the struggles at Apple focusing on consumer electronics Big achievements and management organization at NEXT How technology windows open in the market, Apple II, DOS, Lisa, Macintosh, NeXT Cube, "I think object-oriented technology is the biggest technical breakthrough I have seen since the early 80's with graphical user interfaces and I think it's bigger actually." Should you develop applications or objects and tools, "the brightest people are writing objects" Developing products with higher education, Project Athena What I Learned at Apple, taking a longer-term view on people Management style and resolving conflict Macintosh and PC and challenges with portability, processor speed, disk space, high speed networking, true color displays, power Manufacturing systems Macintosh vs. NeXT, removing warehouses with Just in Time processes, factories as software with interesting I/O devices (robots) Using manufacturing to improve time to market, product and process simultaneously Growth of Apple and the Macintosh market Please Subscribe for more great content! youtube.com/c/MITVideoProductions?sub_confirmation=1 youtube.com/c/MITVideoProductions?sub_confirmation=1

Why it's here

2 people recommend this

What people say. Highly recommended for Steve Jobs' insights on why consulting can limit career growth and his perspectives on object-oriented programming.

GeekyBearon Hacker News • Recommends

On “Apple and NeXT, 25 Years Ago this week”

Another interesting resource is Jobs speaking at the MIT Sloan School of Management while NeXT was in the process of pivoting to enterprise rapid application development. link to this video

inactive-useron Lobsters • Recommends

Sloan Distinguished Speaker Series – Steve Jobs, President & CEO, NeXT Computer Corp.

GeekyBearon Hacker News • Mentions

On “What did Alan Kay and Steve Jobs talk about at the 2007 iPhone keynote?”

>that was something I respected about Jobs (and a few other industrialists) -- the combined ability to understand new technology, visualize how it could be brought to a broad market, and then do it successfully Jobs participated in a Q&A at the MIT Sloan School of Management in 1992, and one of the topics he discussed were the marketing pivots needed for the Mac and Next once he figured out what real world tasks those platforms excelled at that their competition did not. (desktop publishing and enterprise rapid application development) Video of the talk has recently been made available. link to this video

sah2edon Hacker News • Mentions

On “The secret call to Andy Grove that may have helped Apple buy NeXT”

> I fought with him over stores as did virtually everyone on the board of Apple, and it turned out he was right. He actually goes into depth about why Apple stores were necessary in a talk he did at MIT in 1992 01. Was it that he was not nearly as articulate in person with his team, as he was in this video? EDIT: Luckily, the transcript is available. The money quote is: " ... current distribution channels for the computer industry over the last several years have lost their ability to create demand. They can fulfill demand, but they can't create it. If a new product comes out, you're lucky if you can find somebody at the computer store that even knows how to demo it. So the more innovati…

mandeepjon Hacker News • Mentions

On “67% of workers earning over $100k see themselves quitting in the next 6 months”

Consulting is like building a castle and giving it away to someone else to rule and enjoy the fruits. I refuse to do it now. With each new contract, you start from scratch, again. After a while, you'll realize - you are just hitting a reset switch on your career, with each new contract that you pick up. I'm glad I share my thoughts with this very smart man - link to this video

panaxon Hacker News • Mentions

On “OOP Is Dead, Long Live OOP”

Steve said it too, but he said it like he was proud of it: link to this video "You need all the objects that come with it to make it work"

newnewpdroon Hacker News • Mentions

On “Apple Computers Used to Be Built in the U.S. It Was a Mess”

…facturing here anymore is it's a lot cheaper to do it where industrial pollution goes unchecked, where regulatory bodies are immature or entirely nonexistant. When China gets its shit together enough to protect its lands and people from the toxic output of all this industrial activity, large-scale manufacturing will move on to the next victim. 1 link to this video…

BenoitEssiambreon Hacker News • Mentions

On “The End of OS X”

This somewhat echoes some of Steve Job's own complaints about the Apple he was kicked out of: link to this video Also note that at the time he was creating a NeXT, a Unix company.

gofreddygoon Hacker News • Mentions

On “Consultancies know less than they claim and cost more than they seem to”

Instantly reminded me of Steve Jobs' quip and rant 1 on consulting and consultants. (skip to 15:20 if link doesn't automatically) link to this video

adeptimaon Hacker News • Mentions

On “Robotics and ROS 2 Essentials”

…owning something over an extended period of time—like a few years—where one has a chance to take responsibility for one’s recommendations, where one has to see those recommendations through all action stages, accumulate scar tissue for the mistakes, pick oneself up off the ground, and dust oneself off, one learns only a fraction of what one can.” link to this video…