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Mike Arrington at Startup School 08

startupschool

4.9K subscribers • 5 videos on Hallway

YouTube
  • Recommended by 3 people: 3 on Hacker News.
  • A classic. People kept recommending it from 2009 to 2012.
  • Presented by Michael Arrington, founder of TechCrunch
  • An opinion. It argues one side of a question engineers disagree on.

Beginner. No background in the topic needed.

7.8K views17 years ago3 recommendations

Careers and interviewsStartupsInside tech companies

Michael Arrington shares advice on how startups can get press coverage and how they should respond to media attention.

Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup.

Why it's here

3 people recommend this, 1 disputes it

What people say. Recommended as a classic talk on understanding how the tech press operates and how startups should pitch journalists.

wheelson Hacker News • Recommends

On “Ask YC: How do you get your press?”

Mike Arrington's talk from startup school on dealing with press is quite good: link to this video It's not really geared towards the mainstream press, but a good watch nonetheless.
View on Hacker News

pbhon Hacker News • Recommends

On “Michael Arrington launching venture fund”

Somewhat related, I found Arrington's talk at Startup School '08 to be pretty good for getting an idea of how he views the startup tech press. link to this video
View on Hacker News

SuperChihuahuaon Hacker News • Recommends

On “Ask HN: Best practices when pitching your startup to Techcrunch, Mashable etc?”

Watch this video: Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup. link to this video
View on Hacker News

sgroveon Hacker News • Disputes

On “Across furtive videocons, junior VCs wait for the layoffs to begin”

I believe their entire credibility model is largely based on this, as per the TechCrunch founder himself at Startup School back in 2008 link to this video (the whole talk is certainly a trip back in time!) I remember listening to that and thinking, "So.... the info I have on close friends and business is valuable, and I should potentially sell it out to TC in order to curry favor." I wasn't in SVBA at the time, and even then I felt that it didn't quite match the spirit of the valley (I still believe that to be the case, having been here for 10+ years now).
View on Hacker News

petercooperon Hacker News • Mentions

On “You’re not entitled to anything. Hustle for everything you’re worth”

Along similar lines, here are some links relating to actually getting coverage in the tech press (rather than sending nasty e-mails as mentioned in this post): link link link And Michael Arrington spent some time on the topic in this video: link to this video
View on Hacker News