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#googlesearch#seo#gemini

Google is killing authentic websites & I made it worse 😔 Here's why I RUINED my company website

Louis Rossmann

2.6M subscribers • 10 videos on Hallway

YouTube
  • Recommended by 1 person: 1 on Hacker News.
  • Presented by Louis Rossmann, right to repair advocate
  • May be out of date. The tools, versions or practices it shows have likely moved on.
  • An opinion. It argues one side of a question engineers disagree on.

Beginner. No background in the topic needed.

204K views9 months ago1 recommendation

Web developmentAI and machine learningSearch and indexingTransformers and LLMsThe tech industry

Louis Rossmann shares how Google's search ranking algorithm forced him to replace his authentic website content with AI-generated text to recover traffic.

Google delisted my business for almost a year. Professional SEO couldn't fix it, creating a new site didnt help. What finally worked was having AI rewrite my authentic content into corporate-friendly bunk. I hate that it worked. This video took me a month to make because I felt ashamed of my decision. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📍 REFERENCED IN THIS VIDEO ▸ When I first discussed my Google ranking problem youtu.be/Th-OAfQ5FJk ▸ The DriveSavers "$2 million clean room" myth (full playlist) youtube.com/playlist?list=PLtjsWVbfWwk5Gcd5301Ys2PJ4wBvPwUYk ▸ Google AdWords bans independent repair while allowing 1-star competitors youtu.be/T1ToocGT2ts ▸ Google's AI says I'm more trustworthy than the Genius Bar — Google's policy disagrees youtu.be/uSxOkP9JUtg ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📍 MY VIEW ON AI: Why I don't read AI-generated emails youtu.be/M0TBEe6rR6k Adobe training AI on your private data youtu.be/EXxMCm941WA youtu.be/cayIOCg24bE When AI is actually useful, legal research, cease&desist responses youtu.be/BX6nUwDeHps youtu.be/Th-OAfQ5FJk ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📍 THE LADDER BEING PULLED UP The path I took to success no longer exists youtu.be/RUYUzlRgt_Q youtu.be/oMPxr7I90JM Who is this idiot and what are his credentials? youtu.be/bC9HSP1O7u8

Why it's here

1 person recommends this

What people say. Pointed to as a stark example of how search engine optimization incentives encourage the creation of AI slop over genuine content.

efilifeon Hacker News • Recommends

On “Consumer Rights Wiki”

…hy he does that. In short, he was fighting to be displayed in search results by having legitimate content on the site for months, but the traffic was dying day by day and killing his business. He then asked Gemini to write him some bullshit SEO and went back to the 1st spot on google. Look for the video on his channel, it's not as bad as it looks. link to this video I found this but keep in mind there were more videos about it. Let me leave the description of the video here: Google delisted my business for almost a year. Professional SEO couldn't fix it, creating a new site didnt help. What finally worked was having AI rewrite my authentic content into corporate-friendly bunk. I hate that it worked. Th…
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masswerkon Hacker News • Mentions

On “(AI) Slop Terrifies Me”

Actually Louis Rossmann finding himself forced to convert his genuine advocacy for repair into textual convenience. link to this video
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nickjjon Hacker News • Mentions

On “AI makes you boring”

…e to sustain his business this whole time up until about 2-3 years where AI took over search results and stopped ranking his site. He used Google's AI to rewrite a bunch of his articles to make them more friendly towards what ranks nowadays and he went from being ghosted to being back on the top of the first page of results. He told his story here link to this video . NOTE: I've never seen him in my YouTube feed until the other day but it resonated a lot with me because I have a technical blog for 11 years and was able to sustain an online business for a decade until the last 2 years or so. Traffic to my site nose dived. This translates to a very satisfying lifestyle business to almost $0. I haven't go…
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gibsonsmogon Hacker News • Mentions

On “12,000 AI-generated blog posts added in a single commit”

Louis Rossman recently posted a video ( link to this video ) where he had Gemini replace his 10+ year carefully curated content with AI slop and he instantly shot (back) up to the top of the rankings. They're very clearly favoring their own generated generic content rather than any sort of organic, well written or well informed entries. Shame.
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em-beeon Hacker News • Mentions

On “Restore full BambuNetwork support for Bambu Lab printers”

That’s an LLM generated website if I’ve ever seen one the explanation for that is here link to this video basically louis found that not using AI to design his website drastically reduced the hits he would get from google.
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