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Macworld 1997: The return of Steve Jobs

JC

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  • Recommended by 2 people: 2 on Hacker News.
  • A classic. People kept recommending it from 2016 to 2022.
  • Presented by Steve Jobs, co-founder of Apple
  • Made by the vendor. The company whose product it covers made or sponsored it.

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585K views15 years ago2 recommendations

History and cultureCareers and interviewsHistory of computingInside tech companies

Steve Jobs announces Apple's historic partnership with Microsoft, including a 150 million dollar investment, at Macworld 1997.

At the 1997 Macworld Expo (August 5-8) in Boston, Steve Jobs announced that Apple would be entering into partnership with Microsoft. Included in this was a five-year commitment from Microsoft to release Microsoft Office for Macintosh as well a US$150 million investment in Apple. Steve Jobs' presentation started with Apple's status report. His expression was very relaxed and has a continuous flow of thought.

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2 people recommend this

What people say. Recommended for its historical significance, showing Steve Jobs's return to Apple and the crowd's reaction to the Microsoft deal.

m_muelleron Hacker News • Recommends

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…eturn (as a consultant) 1997, promoting technologies from NeXT. Watch basically everyone asleep at the wheel except Jobs, the man with a plan. link WWDC Q&A - 'the art of saying no' link Jobs' hostile takeover in July by doing a (probably illegal?) stock dump link Announcing a Deal with Microsoft as de facto CEO in August, booed by the crowd link to this video Internal meeting in September 1997 link iMac introduction 1998 - Apple is back link Macworld 1998 - Apple is essentially saved as a company link OSX Strategy reveal (if you only have time for one presentation, watch this one) link 1999 - OSX Server launch link 2000 - OSX launch link…
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m_muelleron Hacker News • Recommends

On “20 years ago, Apple bought NeXT”

…eturn (as a consultant) 1997, promoting technologies from NeXT. Watch basically everyone asleep at the wheel except Jobs, the man with a plan. link WWDC Q&A - 'the art of saying no' link Jobs' hostile takeover in July by doing a (probably illegal?) stock dump link Announcing a Deal with Microsoft as de facto CEO in August, booed by the crowd link to this video Internal meeting in September 1997 link iMac introduction 1998 - Apple is back link Macworld 1998 - Apple is essentially saved as a company link OSX Strategy reveal link 1999 - OSX Server launch link 2000 - OSX launch link…
View on Hacker News

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On “Steve Jobs negotiates Apple's deal with Microsoft (1997)”

> Apple will publicly announce that … it will make Internet Explorer the default Worth watching for the crowd reaction: link to this video
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jmelleron Hacker News • Mentions

On “Open Letter to Tim Cook”

> This idea of creatives being the core market for Apple during its early years is often floated. I'm not questioning its veracity, though I'm curious if anyone knows of references that backs this up with numbers or research? Check out Steve Job's first keynote after returning to Apple in 1997 starting at 18:35. He enumerates the assets the company still has at its disposable to claw its way out of almost imminent bankruptcy. He specifically mentiones creative proffesionals and educators and backs them up with some interesting stats. link to this video
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KaiMagnuson Hacker News • Mentions

On “Tim Cook to become Apple Executive Chairman”

I’m gonna keep my expectations in check, but this would be a good opportunity to get back to live presentations. I just watched a 1997 Macworld recording and the audience has really been something that I missed since COVID. link to this video
View on Hacker News