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Designer's Digest - Steve Jobs on the role of product and marketing people.

Designer's Digest

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  • Recommended by 2 people: 2 on Hacker News.
  • Presented by Steve Jobs, co-founder of Apple
  • An opinion. It argues one side of a question engineers disagree on.

Beginner. No background in the topic needed.

212K views7 years ago2 recommendations

Careers and interviewsTools and practiceInside tech companiesCode review and teamworkDeveloper productivity

Steve Jobs explains how monopolies fail when sales and marketing people displace product people in leadership roles.

Excerpt from a beautiful interview. If you'd like to watch the whole video here is the link to buy it: youtube.com/watch?v=tBh5_j4a1yo Keep the positive energy and pass this video a long if you think other designers could get inspired by this.

Why it's here

2 people recommend this

What people say. Engineers frequently cite this clip to explain how tech companies lose their product focus and rot from within.

29athrowawayon Hacker News • Recommends

On “Intel Posts Largest Loss in Its History as Sales Plunge 36%”

They boost the share price for a while, but then the competition takes over. Steve Jobs has the best explanation for this. link to this video

deckard1on Hacker News • Recommends

On “Google’s video chat merger begins: Now there are two “Google Meet” apps”

> resource curse, where countries with rich natural resources are prone to foundering Steve Jobs calls this out wonderfully here: link to this video > ... the same thing can happen in technology companies that get monopolies. Like, oh, IBM and Xerox. If you were a product person at IBM or Xerox, so you make a better copier or a better computer. So what? When you have a monopoly market share the company's not any more successful. So the people that can make the company more successful are sales and marketing people. And they end up running the companies. And the product people get driven out of the decision making forums. And the companies forget what it means to make great products. ... the product…

Ruryon Hacker News • Mentions

On “The Anti-Amazon Alliance”

…of which have no idea what it takes to make a good product. So everyone's being micromanaged to meet stupid metrics - rather than the outcome - a good product. As so it's not so much about micromanagement, as so much as having the best decision makers throughout the company. But none of this matters much when you're big, or have a monopoly... 1 link to this video…

Ruryon Hacker News • Mentions

On “Intel accused by workers of prioritizing chip output over safety”

>it feels increasingly like IBM of 2003 Probably explained by: link to this video On another point. I'm not sure how much this is true, but I've read that most of AMD's chips are made from the same basic building blocks, and their different CPUs are mostly just a matter of how many these blocks are stitched together along with whatever tuning/other hardware. Such a design is probably very scalable, which simplifies manufacturing and reduces costs. Whereas I heard intel chips have more separate customizations requiring more separate tooling for each of their chipsets, which complicates manufacturing...

whywhywhywhyon Hacker News • Mentions

On “Valve secrets spill over in new Steam documentary app”

I feel pretty strongly that, assuming you care about the art and creating things then Valve is a blueprint of how exactly not to do it, hang on let me finish. Building Steam was a genius business move, it has basically given them an insane amount of income for close to zero effort, I mean the client is insanely janky and has barely been updated from an actual experience point of view in over a decade but it doesn't matter because almost all PC gaming purchases are funneled through it. Now what this should have done is allow the company to stop caring about profits and being able to relish in building true art to a true un-compromised vision. But something has seriously gone wrong here and th…

NalNezumion Hacker News • Mentions

On “Intel's disruption is now complete”

Essentially what Steve Jobs said about product vs sales & marketing people and Xerox, but more regional/department version. link to this video

nbzsoon Hacker News • Mentions

On “First Look: macOS Monterey Public Beta”

I was in shock, when realised that everything that I love about Mac Desktop since beginning of OSX era will be showed away in the name of vertical integration. Now I am ok. Catalina is the last Apple OS that I will run on my computers. Figma is in the browser. Blender is working under Linux perfectly. Windows is horrible, but if used properly for specific tasks it will perform. The big problem was to move away from Logic, but where there's a will, there's a way. I am deeply thankful for all those years of Desktop Bliss, but Apple nowadays is marketing and shareholders driven company and this is the opposite of Jobs philosophy. link to this video

baby-yodaon Hacker News • Mentions

On “Apple in 2021”

just my humble opinion - i believe aapl has crossed the threshold into the territory which steve jobs famously described as the hallmark of the Scully era0 - their endless pursuit for revenue has pushed sales and marketing people to the front of the line and product people operate in their shadows. of course in a company as big and wide ranging as aapl, there are so many competing priorities and things to focus on but, IMO, tim cook is a real life paperclip maximizer. early on in his tenure there was some criticism that he was a "bean counter" and would ruin things cause he wasn't Steve, but rather than cutting costs as a traditional beancounter type would, he has been ruthless in pursuing…

ramesh31on Hacker News • Mentions

On “Mozilla Hubs”

Management and sales completed their takeover of Mozilla over the last 5 years. The Mozilla we knew for decades is dead and gone, and now there's a zombie consumer tech company left in its place. Relevant, as this is exactly what happened: link to this video

lapcaton Hacker News • Mentions

On “Apple and MLS to present all MLS matches for 10 years, beginning in 2023”

"The same thing can happen in technology companies that get monopolies." "The people that can make the company more successful are sales and marketing people, and they end up running the companies. And the product people get driven out of the decision making forums, and the companies forget what it means to make great products. The product sensibility and the product genius that brought them to that monopolistic position gets rotted out." link to this video

ItsMonkkon Hacker News • Mentions

On “The Gervais Principle, or the Office According to “The Office” (2009)”

…son. In a world of perfect competition there would be no room for conflicts, and only once you have freely available rents does the land-grabbing phase begin. When your rules are written by the conflicters, for the conflicters benefit, it's already to late. They'll certainly never compromise on the simple correct path. 0: link 1: link 2: link to this video…

smnrchrdson Hacker News • Mentions

On “Working for a Dating Website (2015)”

"If you were a product person at IBM or Xerox, so you make a better copier or computer. So what? When you have monopoly market share, the company's not any more successful." - Steve Jobs link to this video

schlauerfoxon Hacker News • Mentions

On “Microsoft to lay off 11,000 employees”

Yeah, effectiveness is something too in monopoly tech firms. The Mythical Man Month link Steve Jobs on product dev vs marketing teams link to this video

faeriechanglingon Hacker News • Mentions

On “Intel and Arm Announce Multigeneration Collaboration on Leading-Edge SoC Design”

…in 2005. I honestly think people overlook this aspect of Jobs leadership, basically from the time he returned on Apple he doubled down on mobile computing repeatedly throwing 50% of Apple's marketing budget into the unproven iPod for instance. Why was Jobs able to see the writing on the wall and not Intel? I think Steve Jobs himself said it best: link to this video Intel itself was NOT totally blindsided by the mobile revolution. Intel Atom development started in 2004. Intel Atom could have dominated the market. There were Intel Execs pushing Atom. But all the R&D was pumped into the desktop and server business, the quality silicon was reserved for the desktop and server business, Intels execs didn't…

rgloveron Hacker News • Mentions

On “Apple's Reality Pro headset compromised”

The vibe I got reading Tim Cook wasn't involved: link to this video (wasn't expecting him to be because he's an ops/logistics guy, but that bit was a bit alarming).

jack_rimintonon Hacker News • Mentions

On “It's not just you – no one is posting on social media anymore”

Reminds me of the interview with Steve Jobs where he talks about large companies not caring about product because of their market position. Soon all that really matters is sales and marketing, so all the people that were good at making good products leave or get drowned out by bad decisions link to this video