Chris Do explains why creative professionals should use value-based pricing instead of hourly rates to price the client rather than the job.
Stop trading time for money. Why you should'n't price hourly. Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job.
Shocked! Don't be. Large corporations can't afford to risk getting their logo wrong. The printing and deployment costs for a large multi-national company would be in the millions. But don't take our word for it. Check out this article:
businessinsider.com/heres-how-much-the-worlds-most-iconic-lo…
Who is this bald asian guy with glasses who talks about sales and pricing? My name is Chris Do.
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How much do you charge for designing a logo? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services.
Watch Pt 1 here:
youtu.be/W9r5NbxxTW0
Watch Pt 2 here:
youtu.be/0cyFrU3UaMc
Why logos are worth more to some companies than others?
Price the client not the job
What does Blind charge to design a logo?
How do you quantify/justify the hours to a client?
Paula Scher's approach
Pricing role play
Most entrepreneurs value time. Symmetry of logic.
Clients don't choose the best option. They choose the least risky option.
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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely, Mark Contreras
Show Open– designed by William VanSkaik, animated by Bara Kwon
Translations:
Mandarin Traditional— Angie Hu
Mandarin Simplified—Siyu Lee
Spanish— Pablo Del Mares
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Why it's here
1 person recommends this
What people say. Recommended as a great explanation of value-based pricing and how to price design services.
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dmlittleon Hacker News • Recommends
On “Ask HN: How much do you pay/charge for a website homepage design?”
It depends what work you're doing and for whom you're doing it. This is a pretty good talk about pricing design work 1. This is also why a lot of companies have a "Contact Us" enterprise pricing. You might have 2 different companies using the same product in the same way but paying a 10x difference. They're doing value based pricing and different companies value different things at different rates. 1link to this video
On “Much of the “science” used in design is bullshit (2014)”
…cing. The same people chuckling at how nonsensical the design document is supposed to be (and it really isn't) are probably the same people who could talk your ear off about the esoteric particulars of a given programming language or management strategy, which are also, to some degree, subjective BS couched in jargon and seeming non sequiturs. 0 - link to this video…
On “Hertz paid Accenture $32M for a website that never went live (2019)”
it's psychological but maybe also pragmatic if your billion dollar business relies on the web site working well, you wouldn't think of trusting it to a small freelancer that quotes you 50k or whatever, it's almost like they start with a budget in mind (7 digits ought to do it) and then find someone who will take that much money disclaimer: I have no experience here but I think this lecture on pricing design touches on it, that big corps aren't going to touch you if you're not charging them outrageous fees 0link to this video
