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AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation

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This AWS re:Invent session explains Amazon's customer-centric Working Backwards process and how to use the PR-FAQ format to clarify product benefits.

“Working backwards” is the peculiar, customer-centric mechanism that lies at the heart of every product and service we develop at Amazon. Join this session to learn more about how we use five customer questions and the press release and FAQ (PR-FAQ) format to think deeply about our customers’ needs, clarify customer benefits, and invent on their behalf. Learn more about re:Invent 2020 at bit.ly/3c4NSdY Subscribe: More AWS videos bit.ly/2O3zS75 More AWS events videos bit.ly/316g9t4 #AWS #AWSEvents

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What people say. Recommended as a clear explanation of Amazon's PR-FAQ and Working Backwards methodology for product development.

kylewatsonon Hacker News • Recommends

On “I accidentally started a movement – Policing the Police by scraping court data”

Sounds good. Thank you for taking this the right way - I found it hard to articulate the criticism in a constructive way with few words, so it was verbose and I hoped for the best. Amazon, for all its faults, has this process well defined. These links may be helpful to you. Good Luck link link A nice video: link to this video
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ignoramouson Hacker News • Mentions

On “There’s no such thing as “a startup within a big company””

With all due respect to the author, I think the article kind of romanticizes start-up founders and their perils. Amazon famously dubs itself with being the biggest startup in the world. There's a company that espouses Clay Christensen's philosophy of building enduring businesses. Over the years, a lot has been said and written about how Amazon manages to do it, I mean, this is better demonstrated by Jeff, its founder, whose wealth went from $10B in 1997 to $1B in 2002/3, but still bet big on AWS (2003), Prime (2005), and Kindle (2007) in an unprecedented run of series of innovations that'd could have killed the company. -- "working backwards" I want to draw some parallels to the YC applicati…
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atombenderon Hacker News • Mentions

On “Headline Driven Development”

This is just Amazon's "Working Backwards" methodology 1 expressed simplistically. There's also a book about written by key Amazon people. 2 A core part of the Working Backwards idea is to start out by writing a fake press release, even for internal projects. This helps crystallize exactly what is important and what isn't, as it forces you to express your goal precisely and succinctly as well as define what it brings to the table. 1 link to this video 2 link
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