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How to Get Your First Customers | Startup School

Y Combinator

2.4M subscribers • 16 videos on Hallway

YouTube
  • Recommended by 2 people: 2 on Hacker News.
  • Presented by Gustaf Alströmer, YC Partner
  • Made by the vendor. The company whose product it covers made or sponsored it.

Beginner. No background in the topic needed.

673K views3 years ago2 recommendations

Careers and interviewsTools and practiceStartupsInside tech companies

Gustaf Alströmer shares tactical advice for startups on how to acquire their first customers and build a sales funnel.

YC Partner & Former Head of Growth at Airbnb, Gustaf Alströmer, gives tactical advice to answer the question: how do I get my first customers? Gustaf will cover this topic for all kinds of companies - whether you're B2B or B2C. Apply to Y Combinator: yc.link/SUS-apply Work at a startup: yc.link/SUS-jobs Chapters (Powered by bit.ly/chapterme-yc) - - Introduction - Outline - Do things that don't scale - Founders should learn how to do sales - The sales funnel - Charging your first customer - Working backwards from your goal - Summary #startup #tech #entrepreneur

Why it's here

2 people recommend this

What people say. Recommended as an excellent guide for founders learning how to do early-stage sales and customer acquisition.

PUSH_AXon Hacker News • Recommends

On “Ask HN: What is your base template for first time communication with a prospect?”

I watched this just yesterday link to this video The entire video is really good actually I recommend watching the entire thing.

jppopeon Hacker News • Recommends

On “Ask HN: Resources to get better at outbound sales?”

…l Strauss. I did enjoy "the Wedge" training by Randy Schwantz... that one you should do the video not the book. It also sounds like you could use some marketing stuff so I'll throw some of that in there too. In no particular order, and please keep in mind this is off the top of my head: * Influence (the classic) * YC videos (e.g. link , link , link to this video , etc) * Thinking Fast and Slow * Purple Cow * Clayton Christensen stuff * Spin Selling * Challenger Sale * Guerrilla marketing (for the mental muscle) * Jeffrey Gitomer (basic but useful) * Lean Startup (for positioning) * Charisma Myth * Minimalist Entrepreneur (bits and pieces) * The presentation secrets of steve jobs (just a good book o…

O__________Oon Hacker News • Mentions

On “AI Generated Section Names and Links for Existing YouTube Videos”

Not sure if this is YC company, but YC has been using this recently on their YouTube Startup School videos; for example, look at the description of this video: link to this video