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#algorithmicbias#surveillancecapitalism#recommendersystems

We're building a dystopia just to make people click on ads | Zeynep Tufekci

TED

28M subscribers • 18 videos on Hallway

YouTube
  • Recommended by 6 people: 6 on Hacker News.
  • A classic. People kept recommending it from 2017 to 2026.
  • Presented by Zeynep Tufekci, technosociologist
  • May be out of date. Uploaded 8 years ago, in an area where tools change fast.
  • An opinion. It argues one side of a question engineers disagree on.

Beginner. No background in the topic needed.

771K views8 years ago6 recommendations

AI and machine learningAI safety and impactPrivacy and surveillance

Zeynep Tufekci explains how the machine-learning algorithms designed to maximize ad clicks are being used to manipulate social and political information.

We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response. Check out more TED Talks: ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: twitter.com/TEDTalks Like TED on Facebook: facebook.com/TED Subscribe to our channel: youtube.com/TED

Why it's here

6 people recommend this

What people say. Recommended as an eye-opening explanation of how persuasive algorithms and micro-targeting on social media manipulate public discourse.

kaizenbon Hacker News • Recommends

On “uBlock Origin Is Giving Up the Fight to Keep Ads Off Facebook”

…ng talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response." link to this video…

greggmanon Hacker News • Recommends

On “A friend of mine died and I didn't know because of algorithms”

you may have seen it but there is a really scary Ted talk suggesting that it's possible Facebook is using deep learning techniques to optimize for engagement and they have no idea why it picks what it picks but it's possible making people choose sides and argue happens to be the best way to meet its goals link to this video

redux13on Hacker News • Recommends

On “The FBI, CIA and NSA say American citizens shouldn't use Huawei phones”

This comment is highly understating the power of social media micro-targeting by dubbing it as buying a few ads on FB and running twitterbots. I would request you to check out the Ted talk by Zeynep Tufekci ( link to this video ) to get a sense of how effective social media campaigns can be.

save_ferrison Hacker News • Recommends

On “Facebook executives shut down efforts to make the site less divisive”

…ke gambling and compulsive shopping are exposed to ads that exploit their condition? Data-driven advertising systems are built particularly well to find and exploit these kinds of people. We already see this a lot in the scam call/email world. Once you fall for one, the amount of inbound traffic you receive from scammers increases dramatically. 0: link to this video…

inglor_czon Hacker News • Recommends

On “Facebook to staff: Avoid company-branded clothing for own safety”

That is not the case of YouTube, though. YT pushes recommended videos on you. There is an interesting speech by Zeynap Tufekci on this topic: link to this video

DarkUraniumon Hacker News • Recommends

On “The EU moves to kill infinite scrolling”

There's literally a name for using this on purpose: stochastic terrorism. There's also a very good TED talk on this topic from 8 years ago : link to this video

HenryBemison Hacker News • Mentions

On “We're building a dystopia just to make people click on ads (2017) [video]”

15m 34s, Zeynep says: "as a public and as citizens" 1 And HERE is the problem. Facebook sees us ONLY as Product (our data) that can manipulate/buy/sell - and treat us accordingly. Advertisers see us ONLY as Consumers they can sell to - and treat us accordingly. Politicians see us ONLY as Votes (not voteRs) they can snatch - and treat us accordingly. And we let them. 1: link to this video

zawerfon Hacker News • Mentions

On “Google workers discussed tweaking search after travel ban”

…nd it actually works and statistically affects voter turnout/results). It is kind of crazy to think that the next election might be won by whoever can make a deal with Google/Facebook to target the precise swing voters they need. Facebook/google might even do the kingmaking themselves if they can figure out how to do it without backlash/leaks. 1 link to this video…

tobron Hacker News • Mentions

On “Facebook Network Breach Impacts Up to 50M Users”

You’re repeating what I wrote - Big tech is likely to produce new tech, but new tech comes from other places too. This discussion is mostly irrelevant to the fact that this particular company is completely reckless and unethical. The technology they accidentally produce while building a dystopia to make people click on ads1 does not justify anything. 1: link to this video