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Beginner. No background in the topic needed.
771K views8 years ago6 recommendations
AI and machine learningAI safety and impactPrivacy and surveillance
Zeynep Tufekci explains how the machine-learning algorithms designed to maximize ad clicks are being used to manipulate social and political information.
We're building an artificial intelligence-powered dystopia, one click at a time, says technosociologist Zeynep Tufecki. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren't even the real threat. What we need to understand is how the powerful might use AI to control us -- and what we can do in response. Check out more TED Talks: ted.com The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: twitter.com/TEDTalks Like TED on Facebook: facebook.com/TED Subscribe to our channel: youtube.com/TEDWhat people say. Recommended as an eye-opening explanation of how persuasive algorithms and micro-targeting on social media manipulate public discourse.
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