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So...TikTok Sucks

Hank Green

3.2M subscribers • 1 video on Hallway

YouTube
  • Recommended by 2 people: 2 on Hacker News.
  • Presented by Hank Green
  • May be out of date. The tools, versions or practices it shows have likely moved on.
  • An opinion. It argues one side of a question engineers disagree on.

Beginner. No background in the topic needed.

1M views4 years ago2 recommendations

Careers and interviewsInside tech companiesThe tech industry

Hank Green explains how TikTok's fixed-pool creator fund model underpays creators compared to YouTube's revenue-sharing system.

I have been making content on TikTok for over a year. I've got over six million followers and I reach millions of people every day. It is a tremendously powerful platform that is extremely well designed. But they are dramatically under-paying creators...a decision that I think is very bad for the creator community there, and also potentially long-term bad for the platform itself. The original script I had for this was over an hour long, so I have lots more to say on this topic, and I hope this doesn't sound like an exhaustive discussion of a super complicated thing. But we have to start the conversation somewhere. The Adpocalypse Creator Funds (the good parts) The Static Pool The Fund is Tiny What to Do Part 1: Collaboration What to Do Part 2: Competition What to Do Part 3: Collective Action

Why it's here

2 people recommend this

What people say. Recommended for its clear explanation of the economics of the creator fund versus traditional ad revenue sharing.

athrowaway3zon Hacker News • Recommends

On “TikTok is scary good. It's digital crack”

link to this video Worth the full watch on video media money. But tldw; TikTok splits a pot of money over the views each video gets. The pot doesn't grow with the revenue they make or total views, so it's pretty exploitative.
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status200on Hacker News • Recommends

On “The unlikely odds of making it big on TikTok”

Tiktok will definitely be replaced by a similar app if they don't start paying out to their content creators in a similar way that Youtube (still awful, but better) does. Hank Green has a great video0 on the difference since he is on both platforms, and unless there is more compensation to the creators, they will get burned out chasing the high of the occasional viral video. 0 link to this video
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d0mineon Hacker News • Mentions

On “TikTok Boom”

The fond is fixed, it doesn’t depend on the number of creators. The more popular TikTok the less share creators get. link to this video
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pason Hacker News • Mentions

On “The fall of Reddit: Why it’s quickly declining into chaos”

…t's own CDN.. does it require it or provide it as an option? as far as I know you can submit image URLs just fine. gyfcat and imgur videos are regularly on r/all. hosting multimedia content provides a better experience. does it have downsides? yes. just with google's AMP. a bit offtopic, but tiktok creators' fund is already shortshelling creators. link to this video and this endless reposting of viral content ... well, it's ongoing since we have viral content. is it great? of course not, but it's not like the reddit CDN somehow changed anything with regards to this problem. youtube has contentID ... "creators" are free to organize and advocate for reddit/IG/tiktok to introduce it (or lobby US/EU/China…
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delection Hacker News • Mentions

On “How TikTok Broke the Ad Business”

Hank Green, a fairly prominent Youtuber and increasingly successful Tiktoker did a video a while back, and AFAIK the situation with the TikTok creator fund hasn't changed significantly since. You basically TLDR'd it: their revenue-sharing is far worse than main Youtube videos, and even quite worse than Youtube's model for Shorts. link to this video
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ADuckOnQuackon Hacker News • Mentions

On “Show HN: YouTube banned adblockers so I built an extension to skip their ads”

Tim Tok has been struggling with a massive problem where many creators that actually start to get big on the platform end up migrating to YouTube anyway because their pay sucks compared to YouTube, the same goes for instagram and every other platform in the industry. Youtube has a lot of problems but nobody pays better than them link to this video
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