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The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

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  • Recommended by 4 people: 4 on Hacker News.
  • A classic. People kept recommending it from 2017 to 2026.
  • Presented by Alexander Nix, CEO of Cambridge Analytica

Intermediate. Assumes working knowledge.

733K views10 years ago4 recommendations

Databases and dataSecurityData engineering and warehousesClassic machine learningPrivacy and surveillance

Alexander Nix explains how Cambridge Analytica uses big data and psychographic profiling to model and predict voter personality.

Speaker: Alexander Nix In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling have made them a leader in behavioral microtargeting for election processes around the world. Concordia is the leading public-private sector convener, with the Annual Summit one of the most important global gatherings of C-suite executives, heads of state, government officials, nonprofit leaders, and entrepreneurs. concordia.net/ facebook.com/concordiasummit/ instagram.com/concordiasummit/ twitter.com/ConcordiaSummit linkedin.com/company/concordiasummit

Why it's here

4 people recommend this, 2 dispute it

What people say. Recommended as a revealing and dystopian look at how Cambridge Analytica harvested and used personal data to manipulate elections.

kbakeron Hacker News • Recommends

On “Suspending Cambridge Analytica and SCL Group from Facebook”

I urge everyone to watch this video from Cambridge Analytica about their techniques with big data and psychographic profiling leading up to the 2016 election. Very dystopian, it almost feels like a seminar with a Bond villain. Quote from the video: > "we were able to form a model to predict the personality of every single adult in the United States of America." link to this video Edit: also this article is a good read about how they used Facebook likes to build up profiles. Also contains a summary of the video: link
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cplanason Hacker News • Recommends

On “Trump Knows You Better Than You Know Yourself”

If you feel like the article is too long, you can watch this 11 minutes presentation: link to this video . It summarizes their methodology. I took the presentation link from the article.
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fmihailaon Hacker News • Recommends

On “Make America Hate Again”

The article 1 and video 2 below shed some light on the "how". The video is mentioned directly in the article. The text explains how highly sophisticated targeting was deployed by the Trump campaign, and how it differed from Clinton's campaign. Highly informative. 1 link 2 link to this video
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rramadasson Hacker News • Recommends

On “Palantir's secret weapon isn't AI – it's Ontology. An open-source deep dive”

…Organizations like EFF/OpenSource/GNU/etc. need to take the lead on this since most people are like sheep when it comes to uses/misuses of technology. Palantir is just "Cambridge Analytica" redux but with more money/connections/data/breadth/depth/etc. Watch this old presentation by their then ceo Alexander Nix and extrapolate to today's AI world - link to this video Finally go and read the works of George Orwell, Edward Bernays, Jacques Ellul, Marshall Mcluhan, Noam Chomsky etc. on the whole subject of Propaganda/Manipulation to really understand where we are now.…
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rramadasson Hacker News • Recommends

On “Palantir's secret weapon isn't AI – it's Ontology. An open-source deep dive”

Palantir is just "Cambridge Analytica" redux but with more money/connections/data/breadth/depth/etc. Their ethical/moral stance i will leave it to you to infer. Watch these old presentations by CA's then ceo Alexander Nix and extrapolate to today's AI world - link to this video and link (note the Q/A at the end here) Also watch this interview with Christopher Wylie the CA whistleblower and again extrapolate to today's AI world - link Be afraid, Be very afraid.
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fnyon Hacker News • Disputes

On “The Cambridge Analytica scandal isn’t a scandal: this is how Facebook works”

…a personality prediction, and billed itself on Facebook as “a research app used by psychologists.” 0 Cambridge Analytica is also in the business of using manipulation and psychological techniques to convince users of an outcome. And this isn't something I'm making up, the CEO of Cambridge Analytica peddles this as the potential of his platform: link to this video The most damning aspect is his naked promotion of misinformation under the newspeak of "Behavioral Communication" where he suggests comparing the effectiveness of using "Private Beach" vs "Sharks Sighted" as a deterrent.1 He also continued to revel in his company's ability to manipulate after the election.2 0: link 1: link to this video 2:…
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fnyon Hacker News • Disputes

On “The Cambridge Analytica scandal isn’t a scandal: this is how Facebook works”

…0] Cambridge Analytica's CEO also espouses complete deceit as a strategy core strategy for using data to manipulate outcomes and advocates for using "behaviorally targeted language" to create an outcome. Like say you have a "private beach." If you really want to keep people out, why not say "sharks sighted" instead? His example, not mine: link , link to this video , link The scandals for me are two fold. First, we have a data repository (Facebook) that's powerful enough to assist in this type of weaponized manipulation that's entirely unprotected. Even if you think Facebook is some type of benevolent overlord that you trust with your data, it's a scandal that nothing has stopped any number of third…
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thisacctforrealon Hacker News • Disputes

On “Ask HN: What do Facebook employees think about their company?”

It's all based on emotional manipulation. Have you seen Nix's presentation at the 2016 Concordia Summit? link to this video For what targeted ads lose to fake news with having to stay clean, they regain with psychological accuracy.
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darawkon Hacker News • Mentions

On “The Cambridge Analytica scandal isn’t a scandal: this is how Facebook works”

…to harvest information about users: Yes, but lots of apps are deceptive about what they do with data. > Cambridge Analytica is also in the business of using manipulation and psychological techniques to convince users of an outcome. And this isn't something I'm making up, the CEO of Cambridge Analytica peddles this as the potential of his platform: link to this video That's called advertising. Obama's campaign did the same thing (and so did every other modern political campaign). > The most damning aspect is his naked promotion of misinformation under the newspeak of "Behavioral Communication" where he suggests comparing the effectiveness of using "Private Beach" vs "Sharks Sighted" as a deterrent. That…
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manigandhamon Hacker News • Mentions

On “Facebook Security Chief Said to Leave After Clashes Over Disinformation”

Psychographic data (personalities and traits beyond simple demographics) has long been known and used before Facebook ever existed, it's just much easier now that so many people are feeding data to a centralized system with easy access. CA's CEO is seen presenting this clearly in 2016, specifically how well it helped the Cruz campaign: link to this video Worldview Standard has a podcast called RawData where ep 1 of season 1 in 2015 talked about how a few likes on Facebook would let you know someone better than their own family, based on research from 2013: link Obama's campaign used heavy data analytics for both runs, explained as early as 2012: link None of this is new. It was only either ignored…
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