Where Does Growth Come From? | Clayton Christensen | Talks at Google

Clayton Christensen argues here 1 that Tesla is going to have a problem with BMW etc. - he says that it has been easier in the past to disrupt existing markets from the low end and with low margin products; the field of high margin cars has a lot of sophisticated players that might give Tesla considerable trouble in the long run - on the high end. Fascinating and very enjoyable talk: 1 link to this video

Strongly suggest to read about "Jobs to be done" framework, by Clayton Christensen (video 1; starts @ 12:00). I bet you the job to be done in your case is not " VR simulations for first respondents ", but something much more powerful, like giving first respondents the hands-on practice they need to save lives. The VR part is a characteristic of your product, but not what your customers are trying to solve for. 1 link to this video

> ... But "why" is still a good question, and it remains unanswered Mr. Clayton Christensen says its because adults like to invest their effort in stuff that gives them the most immediate sense of achievement - and that turns out to be their careers; spending your time with the kids (or doing other thing that might make more sense) doesn't give you this kick, often its a long term investment that gets neglected. He says so in this video link to this video (answering a question asked at 1:15:08). i keep quoting this guy quite a lot recently...

How Will You Measure Your Life by Clayton Christensen link I always feel uneasy with the notion of work-life balance. At the same time I always want more time and attention with my family. Family is part of life, work is part of life, everything you do is part of life. Why the two often appear to be opposing each other? The book offers much counsel on family, parenting and profession. Many of the business examples appeared in the book Innovation Dilemma and a talk at google link to this video

…r two. What’s worse, growing market-creating innovations to scale uses capital, which must often be put onto the balance sheet. Efficiency innovations take capital off the balance sheet, however. To top it off, efficiency innovations almost always seem to entail less risk than market-creating ones, because a market for them already exists." link link to this video…

I don't really think this is a well thought out position. I suspect the author is succumbing to some combination of survivorship bias and not being introspective about their methods or conditions of when their methods are successful. The article talks about these things in a roundabout way but doesn't seem to address the core issue. Yes, there's gold in the "no trespassing" hills, but any startup that does succeed in going that route is often blind to the legion of failed startups before it, in addition to being blind of what conditions have changed to then allow them to overtake the monopoly at the point in time they were successful. The way to attack monopolies is often obliquely. One meth…