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Understanding the Job

Edward Capaldi

2.8K subscribers • 1 video on Hallway

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  • Recommended by 3 people: 3 on Hacker News.
  • A classic. People kept recommending it from 2019 to 2024.
  • Presented by Clayton Christensen, Professor at Harvard Business School

Beginner. No background in the topic needed.

507K views10 years ago3 recommendations

Tools and practiceCareers and interviewsStartupsSimplicity and complexity

Clayton Christensen explains the Jobs-to-be-Done framework using a famous fast-food milkshake study to show how understanding customer needs drives product improvement.

From the master himself and you can see this in its full glory and many more of the series at phoenix.edu/lectures Understanding a product¹s actual job makes improving the product easier. Clayton Christensen, professor at Harvard Business School talks about the job to be done.

Why it's here

3 people recommend this

What people say. Highly recommended as the classic, essential introduction to the Jobs-to-be-Done product design framework.

sarrephon Hacker News • Recommends

On “The biggest competitor to your digital service? The Mars Bar”

This is very much in the vein of Jobs to Be Done theory0. If you haven't heard of JTBD before, I would implore you to check-out Clayton Christensen's famous "milkshake" video here: link to this video It goes into enlightening detail about the same framing of competition as the author here does. 0 - link
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andygcookon Hacker News • Recommends

On “Know Your Customers’ “Jobs to Be Done” (2016)”

This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example: link to this video Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly. For a professor, you can imagine that's not ideal. So he went out and bought Rosetta Stone and taught himself how to talk again. I was blown away and besides a few small stutters during the talk, I barely noticed. That story of grit always stuck with me as a truly remarkable example of how versatile humans can be.
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nomilkon Hacker News • Recommends

On “Measuring Developers' Jobs-to-be-done”

Also odd is the expression 'jobs to be done'. At first glance this seemed like an allusion to this famous ' Jobs to be Done ' Clay Christian talk 1 (well worth the 5 minute watch). But AFICT it's just coincidental use of the phrase. 1 link to this video
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